Double Jeopardy law - Ehrenberg video

...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
Joseph Tripodi, The Coca-Cola Company

Until every marketer applies these learnings, there will be a competitive advantage for those who do.
Mitch Barns, The Nielsen Company.

A truly thought-provoking book.
Timothy Keiningham, IPSOS Loyalty

A scientific journey that reveals the laws of growth.
Bruce McColl Mars Incorporated.

How Brands Grow

The book's official website

Double Jeopardy law - Ehrenberg video