New iBooks version
The first ebook version of How Brands Grow has been released on iBooks. It’s a revised 2014 edition with new data and new material.
Hundreds of small improvements have been made to this new version. New material has been added on:
- category growth
• profitability and loyalty
• industrial buying
• an additional law on physical availability and growth
• a ‘Frequently Asked Questions’ chapter
• an expanded bibliography pointing readers to the many relevant peer-reviewed scientific publications.
There are new examples and data, for example, new tables showing Apple’s brand loyalty. A number of tables have been updated, this should allay any fears that the scientific laws might not continue to apply.