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How Brands Grow
The book's official website
...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
Joseph Tripodi,
The Coca-Cola Company
Until every marketer applies these learnings, there will be a competitive advantage for those who do.
Mitch Barns,
The Nielsen Company
.
A truly thought-provoking book.
Timothy Keiningham,
IPSOS Loyalty
A scientific journey that reveals and explains with great rigour the Laws of Growth.
Bruce McColl
Mars Incorporated
.
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