How Brands Grow
The book's official website
...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
The Coca-Cola Company
Until every marketer applies these learnings, there will be a competitive advantage for those who do.
The Nielsen Company
A truly thought-provoking book.
A scientific journey that reveals and explains with great rigour the Laws of Growth.
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© 2010 Byron Sharp, How Brands Grow...what marketers don't know.