New Kindle version

Now on Amazon kindle.

This is the same as the iBooks version. Hundreds of small improvements have been made from the original hard back. New material has been added on:

  • category growth
    • profitability and loyalty
    • industrial buying
    • an additional law on physical availability and growth
    • a ‘Frequently Asked Questions’ chapter
    • an expanded bibliography pointing readers to the many relevant peer-reviewed scientific publications.

There are new examples and data, for example, new tables showing Apple’s brand loyalty. A number of tables have been updated, this should allay any fears that the scientific laws might not continue to apply.