How Brands Grow
The book's official website
...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
Joseph Tripodi, CMO,
The Coca-Cola Company
Until every marketer applies these learnings, there will be a competitive advantage for those who do.
Mitch Barns, CEO,
The Nielsen Company
A truly thought-provoking book.
A scientific journey that reveals the laws of growth.
Bruce McColl, CMO,
Rupert Murdoch’s The Australian newspaper
about the book “How Brands Grow”.
The national newspaper, The Australian, has
cast me as a provocateur
. I don’t mind :-)
© 2010 Byron Sharp, How Brands Grow...what marketers don't know.