How Brands Grow
The book's official website
...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
Joseph Tripodi, CMO,
The Coca-Cola Company
Until every marketer applies these learnings, there will be a competitive advantage for those who do.
Mitch Barns, CEO,
The Nielsen Company
A truly thought-provoking book.
A scientific journey that reveals the laws of growth.
Bruce McColl, CMO,
How Brands Grow in Brasil
Some press coverage of How Brands Grow in Brazil. I’m not sure what it says.
© 2010 Byron Sharp, How Brands Grow...what marketers don't know.