How Brands Grow
The book's official website
...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
Joseph Tripodi, CMO,
The Coca-Cola Company
Until every marketer applies these learnings, there will be a competitive advantage for those who do.
Mitch Barns, CEO,
The Nielsen Company
A truly thought-provoking book.
A scientific journey that reveals the laws of growth.
Bruce McColl, CMO,
Tedx talk at the Royal Institute Aus - before marketing there was no science
Byron talks to a room full of scientists about marketing. Hopefully this is more interesting than it sounds. Watch the video...
© 2010 Byron Sharp, How Brands Grow...what marketers don't know.