At last, How Brands Grow part 2

The follow-up book, instructively titled 'How Brands Grow part 2' has been released, and after selling out (thanks to Oxford University Press and their conservative print runs) is now available from Amazon.

Associate Professor Jenni Romaniuk is my co-author, and we've been helped out by our colleagues in the Ehrenberg-Bass Institute.

The new book answers the questions people have asked about B2B and industrial markets, durables and services marketing, emerging markets, and luxury marketing. unknown